Amazon's Blueprint: Prime Air Drone Delivery Concept Unveiled

In July 2013, e-commerce giant Amazon unveiled an early prototype and vision for the Prime Air drone delivery concept at its R&D labs in Seattle, USA. Although the concept video at the time resembled science fiction, Amazon announced its goal to use small drones to deliver small packages to customers' doorsteps within 30 minutes in the coming years.

Amazon aimed to radically disrupt the "last-mile" delivery model through this logistics innovation, establishing an insurmountable efficiency advantage in the highly competitive e-commerce market. The unveiling immediately sparked extensive global discussions on the regulation, airspace management, and technical feasibility of commercial drone applications, forcing regulators and the logistics industry to rethink future delivery networks.