Apple's Future Interaction Play: Acquires PrimeSense for 3D Sensing

In August 2013, the tech giant Apple quietly finalized its acquisition of Israeli technology company PrimeSense. The Tel Aviv-based company was the original technology provider for the Microsoft Kinect sensor, specializing in 3D depth sensing and computer vision technology. Although Apple did not publicly announce the deal's purpose, the market widely believed the move was to integrate depth-sensing technology into future iPhones, iPads, and potentially augmented reality (AR) devices.

Through this acquisition, Apple secured key intellectual property in spatial computing and human-computer interaction, laying the groundwork for features like Face ID and Memoji introduced years later. The action signaled Apple's commitment to fundamentally changing how users interact with their devices, moving from traditional touch to more natural three-dimensional perception and gesture control.