Twitter Files for IPO: Social Media Capitalization Wave Rises
In October 2013, the San Francisco, USA-based social media platform Twitter formally filed its initial public offering (IPO) application documents with the Securities and Exchange Commission (SEC), under the ticker "TWTR." The move sparked a new wave of excitement on Wall Street regarding the business model of emerging social networks.
BUSINESSES RESHAPING OUR WORLD
global n press
10/19/20131 min read


In October 2013, the San Francisco, USA-based social media platform Twitter formally filed its initial public offering (IPO) application documents with the Securities and Exchange Commission (SEC), under the ticker "TWTR." The move sparked a new wave of excitement on Wall Street regarding the business model of emerging social networks.
Twitter’s listing aimed to raise significant capital to accelerate its global expansion and ad product development. It represented the entry of another platform, following Facebook, with hundreds of millions of users and control over real-time information flow, into the public market. The commercialization process of Twitter was crucial for testing the long-term profitability of social media and provided a key benchmark for measuring the value of the "attention economy" for the capital market.




