Changing Payment Habits: Apple Launches Apple Pay Mobile Service

In September 2014, at its headquarters in Cupertino, USA, Apple officially introduced its mobile payment and digital wallet service, Apple Pay. The service allows users to make contactless payments at retail terminals using Near Field Communication (NFC) technology via their iPhone or Apple Watch.

Apple Pay leverages fingerprint recognition (Touch ID) to ensure transaction security, aiming to offer consumers a payment method that is more convenient and secure than traditional credit cards. Apple’s brand influence and massive user base made it the first tech giant to bring the mobile wallet concept into the mainstream, significantly accelerating the global retail and financial industries' shift toward contactless payments.