Future Industry: Disney Details Disney+ Streaming Service Launch

In April 2019, Disney held an Investor Day to detail the content strategy for its upcoming streaming service, Disney+, emphasizing a family-friendly pricing model. By leveraging its vast libraries from Marvel, Star Wars, and Pixar, Disney positioned Disney+ as a direct competitor to Netflix, signaling a full-scale strategic shift by traditional media giants into the streaming arena.

This move came shortly after a period of major industry consolidation in 2018—such as the battle for Fox assets between Comcast and Disney—which had already begun reshaping the global media landscape. Disney's announcement formally set the stage for the "streaming wars" and prompted other major content owners, like WarnerMedia, to accelerate their own direct-to-consumer initiatives, intensifying competition in the market.