Google Unveils AI-Powered Search Generative Experience at I/O 2023

At its annual Google I/O 2023 developer conference, Google unveiled the Search Generative Experience (SGE), an initiative that integrates generative AI directly into its search results. Instead of presenting only a list of links, SGE can provide users with AI-generated summaries, explanations, and contextual reasoning for their queries.

Industry analysts have described SGE as one of the most significant evolutions of Google Search in its history, potentially shifting the user experience from a simple "query-to-results" model to a more conversational "question-to-answer" format.