Apple Strengthens AI Strategy at WWDC 2025, Focusing on System-Level Capabilities

At its Worldwide Developers Conference (WWDC) 2025 on June 10, Apple announced several system-level updates related to artificial intelligence, emphasizing the deep integration of AI capabilities into its operating systems and developer ecosystem.

Apple stated that the new AI features will focus on enhancing on-device processing, user privacy protection, and developer tool efficiency. The updates span multiple platforms including iOS and macOS.

Analysts noted that Apple's move to reinforce its AI strategy at the system level highlights a different development path compared to cloud-based model providers, one that leverages the advantages of edge devices and ecosystem integration.